Print Techniques

Unlike TV and Radio interviews, print reporters do not always take the message you give them and write a glowing article. Reporters often take notes during an interview and write a story taking many quotes and references out of context. For this reason, print media must be handled in a way that ensures message credibility and consistency and takes into account various print scenarios.

Training will include:

  • In depth magazine profile
  • Blogs and social media
  • Puff pieces and yellow journalism
  • Avoiding potential for going “off message”