Unlike TV and Radio interviews, print reporters do not always take the message you give them and write a glowing article. Reporters often take notes during an interview and write a story taking many quotes and references out of context. For this reason, print media must be handled in a way that ensures message credibility and consistency and takes into account various print scenarios.

Training will include:

• In depth magazine profile
• Blogs and social media
• Puff pieces and yellow journalism
• Avoiding potential for going “off message”