Archive for April, 2009

Too Reliant on the Teleprompter

This is a classic example of over reliance on the teleprompter by President Obama.  He is losing some of his authenticity and it is beginning to show.  While many other Presidents used to personally rewrite their speeches, Obama clearly reads whatever is posted on the teleprompter without practicing.  That’s too bad.  The power of the bully pulpit is the most powerful method a President has to influence.  Audiences are beginning to see that Obama uses the teleprompter way too much for his own good.

If you insist on using a teleprompter, here are 5 keys rules to follow:

1. Practice!  Using a teleprompter is tricky and speakers who have never used one before find it difficult.  If my client insists on its use, then I insist that he or she practice on the teleprompter at least several times.

2. Prepare for the worst.  A teleprompter runs on electricity and that’s why every so often they lose power and fail on a speaker.  Such happened to President Bill Clinton once during a State of the Union address.  No problem though, he had a backup plan.  Clinton has read the speech and practiced so many times that he gave the speech from memory.

3. Stick to the script.  The speech should be written or typed out and laid in plain sight of the speaker on the podium.  The speaker should follow along so that if the teleprompter goes down, he or she can easily pick up right where they left off.

4. Don’t correct a machine.  If something goes wrong such as the words coming too fast or slow, don’t openly correct the teleprompter or its operator.  The audience will know for sure you are using one and they will not feel the same connection with you.  Roll with the punches and keep going.

5. Don’t use one.  Really, that’s my professional advice. Speakers who rely on reading a speech lose that special connection with an audience that gives them their energy and charisma.  It’s okay to make mistakes, in fact, its much more natural.  So write out a good speech ahead of time, practice till you know it inside and out, and give it your best shot.  The audience will appreciate that you took the time to work so hard on your remarks.

A Note on Sarah Palin

I think its important that everyone understand what I am infering by the picture of Katie Couric and Sarah Palin. I have deep respect for Governor Palin and my point is that the media is aggressive and will go after candidates, especially Republican candidate, with tremendous tenacity. I believe the purpose of that infamous interview was a deliberate attempt by a journalist with an agenda.

It is critical. You have to be prepared when you face the media. That’s why we work to make sure our candidates are prepared to answer questions from media figures who are certainly prepared to ask the questions. Remember, reporters went to Journalism school. This is what they do for a living. Don’t walk into an interview unprepared. Get media training so you can be on the same level as the professionals asking you the questions.

CareerDiva

hands.jpgUPDATE BELOW:
Why don’t women stand up when they ask questions at conferences?

This question was asked of me by the one guy who attended my women and leadership talk at the Institute for Career Advancement Needs (ICAN) Women’s Leadership Conference yesterday in Omaha.

More than 200 women came to hear my talk and many asked questions. But no one stood up when I called on them.

Typically, this gentleman pointed out, when he attends conferences that are heavily weighted with men they always stand up to ask questions. So it seemed odd to him that no women did.

So, why do we all think that is?

One woman standing on line to speak with me after the session speculated that women are fearful of calling too much attention to themselves.

There is something to that. Women are definitely more self-conscious. Not all, I know, but most.

I think it’s that self-consciousness that keeps so many women from attaining their dreams. Or at least it’s a contributing factor.

The theme that kept coming up over and over again at the one-day ICAN women’s event was empowerment. I know, people hear that word and think, “here we go. Yet another old and tired buzz word.”

I admit, I’ve thought that way from time to time. But I really did feel the spirit of empowerment yesterday. There was an energy during the sessions and the keynote addresses that was palpable. Women, including myself, were visibly pumped up, as if a coach was yelling at us to do that last sit up.

“Come on.” “You can do it.” “Don’t give up wimp!”

Suze Orman was on hand to yell at us about our finances. And Christiane Northrup, a women’s health advocate, was there to slap our vaginas and attitudes around.

Inspiring words came from one of the few token males at the event, Tim Rouse, who said it was time for women to take over and try to do a better job than the men, who apparently have screwed things up big time.

The theme of my speech was “From the Sandbox to the Corner Office: Valuable Leadership Lessons,” and I basically wanted to share with the crowd how the women leaders I’ve interviewed in my career were able to make it to the top.

Here’s a link to my PowerPoint presentation:

women-leaders-ican-printout.ppt

What did they have in common? I call it the Fantastic Four: Mentors, Positivity, Self-Cheerleading and Work-horsing.

The majority of women leaders I’ve met told me they had mentors they seeked out; they didn’t let discrimination or negativity derail them; they were great, or learned to be great, at tooting their own horns; and they worked like dogs.

That’s it in a nutshell.

Oh, and I also talked about ambition.

You know, that trait women aren’t supposed to have.

What I found most telling was when I asked the audience to raise their hands if they considered themselves ambitious.

I was shocked to see quite a few women did not raise their hands. And those that did, for the most part, did not throw their hands high up in the air. They offered meek, half-raised hands.

I asked one woman why she didn’t raise her hand, and she shrugged her shoulders.

To that I said, “every woman in this room should be ambitious.”

We want to breath don’t we? We want to survive? We want to do what’s best for ourselves, our families, right?

Then we all are ambitious damn it!

My advice: find a leadership conference near you and go. It may inspire you. ICAN inspired me.

UPDATE:

I asked Richard Zeoli, author of the new book “The 7 Principles of Public Speaking” what his take on women not standing up was and here’s his interesting take:

Unfortunately, many companies may not have offered women the kind of communications training they have offered to their male counterparts. That needs to change. And only recently colleges have made pubic speaking courses a requirement, and then only in certain degree areas. Training and study leads to confidence in those sort of situations. As people continue to advance in the marketplace, it would be worth taking the time to learn communications techniques. Even though I remind people that public speaking is no different than having a conversation, we are still predisposed to feel anxiety in these situations especially when we don’t know other people in the room.

The second reason is that often people feel nervous about asking a question because they play a little mind reading game and assume everyone else in the room will think they asked a dumb question. People often sit there and imagine other people laughing at them. That doesn’t really give us the confidence we need in these situations to ask a bold question.

The reality is that most people in the audience are also thinking the same thing, which is why they aren’t asking the question either! The remedy is to remind yourself that these irrational fears never come true. No one is going to laugh at you call you names. Get your mind to a place where you feel comfortable in these situations. I advise my client to close their eyes and visualize asking the question. Take a few deep breaths and remind yourself that asking questions is something you do everyday in life and this is no different. Once you muster up the courage to ask the question, you will feel a real rush knowing you just overcame a fear. The confidence you gain in these situations will help you in other situations where speaking in public may help advance your career. And if you make a mistake, remember that no one cares but you.

via CareerDiva – Career Advice, Labor Issues, Job News and Opportunities, Balancing Work and Family..

Media Training

Recently, I conducted a media training class at the Eagleton Institute of Politics at Rutgers University. Someone asked me the importance of media “training.” Think of it this way. Journalism is a major, and some of the more prestigious colleges have graduated the most established journalists working today. They are prepared to ask you the questions…so why not prepare yourself to provide the answers? The goal of media training is simple: to prepare you for almost every imaginable question that may come up. RZC Impact conducts media training by first throughly researching your subject matter and making a list of all the potential questions that may come up. One of the most effective ways to prepare for an interview is proactively to predict questions from virtually every angle. As part of our program, we stage mock interviews during which we challenge you as any good reporter will.

For maximum effectiveness, we mirror reality: the session is recorded, and you are under the hot press lamp. While this may sound intimidating, through role-playing you will be able to predict a reporter’s line of questioning, stay on message, and handle difficult situations.You will also be able to sell yourself, your business, or your product more effectively.